If you’re creating an online advertising strategy in 2023, you’d be remiss to overlook TikTok. TikTok was the most downloaded app of 2021, surpassing over one billion active users in the same year. But TikTok users aren’t just on the app for memes and dance challenges—they’re also ready to shop. TikTok reported that its users are 1.5 times more likely to purchase a product after seeing it advertised on TikTok. That means the TikTok platform is a smart place to go if you want to place ads that reach a highly engaged and large audience, especially members of Gen Z. Is TikTok Martketing...

Business success is driven by more than just a good website or online store. To get your business out there, you need to market your brand and website to drive traffic, which should ultimately lead to more conversions. This is where digital marketing comes into play. SPF specialize in creating effective digital marketing that will generate a buzz around your company and products, earn trust from your audience, and push people to your online store or website. So what is Digital Marketing? Digital marketing is essentially the act of promoting a brand, product, and/or service through paid...

Google Ads VS Facebook Ads – Which is better for small businesses? Organic growth and word of mouth can turn an idea into a small business. However, paid advertising can be key for scaling up. Companies have no shortage of online advertising platforms to choose from, but knowing where to invest your hard won profits can be a stab in the dark for a lot of business owners. SPF are here to help small business owners turn on the light. Let’s start at the beginning – What are Google Ads? Google Ads (formerly Google AdWords) are targeted pay-per-click (PPC) advertisements, so...

What is Branding? Branding is the process of creating an identity for a company in the mind of a consumer. Branding is made up of a company’s logo, visual design, mission, and tone of voice. SPF are brand design experts. Our branding can ecorporate building a website that describes what you offer, designing ads that promote your goods and services, selecting specific corporate colors that will be associated with your company, creating a logo, and featuring it across all your social media accounts. That is, we are shaping how and what people’s perceptions of your business are. And...

Making the most of Shopify and Klaviyo Valentine’s day is just around the corner and with so many promotions it is hard to stand out. We have collected a list of 5 important Marketing Ideas to think about in your business for this Valentines Day! 1. Shipping incentive Extra shipping costs can turn some shoppers into window shoppers. So give them an incentive to purchase something from you by offering free shipping this valentines day! 2. An incentive – giveaway ( every online purchase goes into the draw) Give your customers something to get excited about, they may be...