Skip to main content

Author: Support

Why being optimised for AI matters

Written by Support on . Posted in Marketing.

For years, SEO was about one thing — getting found on Google. The goal hasn’t changed, but how people search has. Today, customers are asking questions in ChatGPT, Google Gemini, and Bing Copilot before they even open Google. They’re using voice assistants, social platforms, and AI tools that deliver instant answers. The basics of SEO still matter, but the game is faster, more competitive, and increasingly shaped by algorithms that decide who to recommend.   Why AI Search Matters This isn’t just a trend — it’s a shift in how people find and choose businesses. Google’s AI...

Continue reading

Boosted post vs ads

Written by Support on . Posted in Marketing.

Maximizing Your Marketing Strategy with Facebook In today’s digital age, businesses of all sizes are turning to social media platforms like Facebook to enhance their marketing strategies. Two popular options for reaching a larger audience are boosted posts and targeted adverts. While both can be effective, their purposes, advantages, and disadvantages vary, making it essential to understand which option best suits your marketing goals. Boosted Posts A boosted Facebook post is essentially a regular post that you pay to promote to a broader audience. The primary purpose of boosting a...

Continue reading

Keep Shopify and Mailchimp in sync

Written by Support on . Posted in Marketing, Shopify.

After the recent Shopify update there are some instances where the Mailchimp & Shopify Connection has stopped working. This is a simple fix. Go to your Mailchimp App in Shopify. Simply Click Re-Authenticate and follow the on screen instructions. Why Connecting you store to Mailchimp can help drive sales Connect your Shopify store to a Mailchimp audience to unlock new features that help you drive sales. Level up your email and social marketing efforts with instant access to your Shopify customers, orders, and products inside Mailchimp. Mailchimp’s customer relationship management...

Continue reading

How to write product descriptions

Written by Support on . Posted in Shopify.

Evidence from an ecommerce study conducted by Nielsen Norman Group shows that 20% of unsuccessful purchases are due to lack of relevant information in product descriptions. Writing a good product description can be the difference between converting a sale or loosing a customer for ever. Time and time again businesses fall into the trap of simply describing their product, great product descriptions need to augment your product pages by selling your products to real people, not just acting as back-of-the-box dispensers of information for search engines (though SEO can’t be an afterthought, of...

Continue reading

Google Shopping For Business

Written by Support on . Posted in Marketing.

So what is Google Shopping? In essence Google Shopping is a specialized part of Google, where users can discover and purchase products from local businesses and other online retailers. As Google itself notes, “When you use Google Shopping, you’re browsing products from advertisers and sellers who have chosen to feature their products on Google Shopping.” Merchants accepted into Google Shopping generally are seen as higher quality than brands that might not make the cut. Google Shopping is a great way to drive more sales and grab a larger part of the market share pie in your industry....

Continue reading

10 Marketing Trends To Boost Your Business

Written by Support on . Posted in Marketing.

Digital marketing is an ever changing landscape that is constantly evolving, it can be overwhelming and for businesses it is tricky to know where to invest your time and money. That is why our marketing team at SPF keep a close eye on emerging trends so that when we work with you we know exactly what will work and what won’t saving you time and money. So what are marketing trends and why are they so important? Marketing trends are strategies brands apply in order to stay relevant in their industries and gain the upperhand over the competitors. Trends are often inspired by new...

Continue reading