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Project Category: Creative Direction

Precious Collaborative

Precious Collaborative is redefining fashion by making ethically made, stylish clothing more accessible. Through partnerships with Aotearoa’s top designers, the brand creates a statement Coat—an investment piece that funds the affordability of its ready-to-wear collection. This innovative model ensures high-quality, sustainable fashion is within reach for more people. By bridging high-end design with accessibility, Precious Collaborative challenges fast fashion with durable, timeless pieces. Each garment reflects a commitment to sustainability, craftsmanship, and a more equitable fashion...

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