So, you’ve probably heard the news by now: Instagram is rolling out some big changes that are shaking up how we all use the platform. One of the biggest changes? Hashtags are no longer as important as they used to be. Yup, you read that right. If you’ve been relying on hashtags to get your content noticed, you might need to rethink your strategy. Here’s the scoop: Instagram is finally downplaying hashtags in its algorithm. While hashtags are still part of the platform, they don’t have the same weight they used to. The algorithm has evolved, and Instagram is prioritizing other...

What is Facebook’s New Pages experience? The new Page experience is a way for public figures, businesses and others who want to build and connect with an audience and manage their professional presence on Facebook. When you switch to the new Page experience, all Page content including posts, photos, videos, stories, and Groups your page is an admin of will automatically move to your new Page. All of your Page likes and followers will also be transitioned to your new Page. If your Page has a blue verification check, it will transfer to your new Page. What’s new for...

If you’re an ecommerce business that wants to capitalise on the Black Friday Cyber Monday sales season, read our guide and make sure you’re prepared. Are you set up for Black Friday Cyber Monday this year? You could potentially be missing out on money in the bank. Last year Shopify store owners collectively made a whopping $6.3 billion USD in sales globally between Black Friday and Cyber Monday, a 23% increase from 2020. Just having a Shopify store is not enough, you have to make sure your Shopify store is visible, attracts visitors and maximizes the revenue opportunity over the holiday...