If you’re creating an online advertising strategy in 2023, you’d be remiss to overlook TikTok. TikTok was the most downloaded app of 2021, surpassing over one billion active users in the same year. But TikTok users aren’t just on the app for memes and dance challenges—they’re also ready to shop. TikTok reported that its users are 1.5 times more likely to purchase a product after seeing it advertised on TikTok. That means the TikTok platform is a smart place to go if you want to place ads that reach a highly engaged and large audience, especially members of Gen Z.
Is TikTok Martketing right for your Business?
When it comes to paid advertising knowing where and when to spend your hard won money is a tricky business. Putting together an effective marketing strategy for your business requires you to take into account your current customer base as well as your target audience; in an ideal world who do you want to be buying your product? The answer to this will greatly impact where you distribute your marekting content. An older, local audience may suit traditional print and radio advertising whilst youger audiences will more likley respond better to digital marketing. If your target audience is under the age of 30 then TikTok, Instagram and Facebook Marketing is become essential in 2023.
My audience is on TikTok but I don't know how to reach them!
Hold up partner! That is where SPF come in. When you have a mechanical issue with your car you take it to a garage because they know what they are doing. For anything related to social media marketing, come to us. SPF can help you create advertising campaigns that align with your business principals, branding and messaging. To your audience it will look like its has come straight from the source; as authentic as it comes. Our goal is to create authentic advertsing campaigns that sell your product in a way that is true to your business whilst using the latest technologies at our disposal.
What kind of ads can you show on TikTok?
The bread and butter of TikTok ads are in-feed ads—ads that appear as someone is swiping through the app to watch videos. These are the most affordable and accessible ads offered by TikTok, and also the ones SPF specialise in. They make the most sense for small to medium-sized businesses and are a great starting point for a TikTok campaign.
In-feed ads fit seamlessly into the experience of using TikTok. They look exactly like a user-generated TikTok, except for a small Sponsored tag under the video’s caption. After a few seconds, a call-to-action button appears, such as Shop Now or Learn More, that is determined by whoever places the ad. This can be used to link directly to your website.
Although a user can immediately swipe past an in-feed ad, ones that are made well and fit into the culture and style of TikTok will be able to generate views, likes, shares, and comments, just like any other TikTok.
SPF can create and launch an in-feed ad for you using the TikTok Ads Manager. TikTok also notes that ads can appear in several different places, including: in-feed, on the detail page, post-roll, and via story. This depends on what placement you select.
How much do TikTok ads cost?
Aside from the setup time that SPF charge, TikTok’s self-serve in-feed ads allow you to set a daily ad budget. Starting at $20 per day when using TikTok’s simplified ad placement options. Obviously, the more you spend, the more potential you have to reach new customers. Typically, your budget will be determined by many factors, such as how much your money business has allocated to marketing and which other platforms you’re targeting (Google Ads, Facebook & Instagram etc).
How do TikTok ads work?
TikTok ads work by targeting viewers based on demographics, interests, and behaviors. Advertisers can create ads in the form of video, image, or hashtag challenges. The ads are then shown to the target audience in the form of sponsored videos, ads in the For You feed, hashtag challenges, or promoted trends. TikTok also allows advertisers to track their performance and make adjustments to their campaigns in real-time.
Are TikTok ads successfull?
TikTok ads can be successful if used as part of a well-thought-out marketing strategy. To maximize success, SPF create ads that are creative and entertaining, and that target the right audience. Additionally, having an optimized TikTok profile, engaging with followers, and using relevant hashtags can help to boost an ad's effectiveness. If you are considering using TikTok ads it is wirth noting that having an active enaging TikTok profile will contribute in a big way to the success of those ads. SPF can also manage your TikTok profile but you may have a cool young employee at your business that can handle that for you. As we mentioned before, on TikTok authenticity is key.
SPF spend time on the app watching TikToks and interacting with content to understand what people like watching. Simply bringing over an ad that might work on another platform doesn’t cut it. We aim to make ads that don’t sound like ads, but something that you would actually enjoy watching on TikTok yourself, and incorporating the message within that.
Interested in Creating TikTok ads for your business?
If TikTok sounds like the perfect fit for your business then SPF would be more that happy to help you make that dream a reality. Contact our marketing team today to find out more