Valentines Day Marketing Ideas
Making the most of Shopify and Klaviyo
Valentine's day is just around the corner and with so many promotions it is hard to stand out. We have collected a list of 5 important Marketing Ideas to think about in your business for this Valentines Day!
1. Shipping incentive
Extra shipping costs can turn some shoppers into window shoppers. So give them an incentive to purchase something from you by offering free shipping this valentines day!
2. An incentive - giveaway ( every online purchase goes into the draw)
Give your customers something to get excited about, they may be purchasing something for a loved one but maybe they would like something for themselves too! A giveaway or go in the draw is a great way to get customers shopping! - make sure you add this into the email title “GIVEAWAY + Valentine’s Day edit ❤️.”
3. Create your own Valentine’s Day Gift guide
Showcase your products or services this valentines day, not only will it show customers what your services and products are but it will help them purchase something for their loved one, add a short description to each product or service so the purchaser knows exactly why they should buy the product or service for their loved one - Maybe include Staff Picks to ensure trusted advice.
4. “Galentine's Day” - capitalize on that
- Valentines day is not just for your significant other, each year more and more people are celebrating “galentine's day” and acknowledging their friends, children, parents, and even themselves. You could create a separate Email “galentine’s day gift ideas!” with a short list of products or services your customer could purchase for their loved one this year.
5. Create a win back email - send to everyone who purchased last Jan and Feb.
To ensure your customers come back and are reminded of your business, send everyone who purchased something last January and February a reminder email or sms.
You could include a countdown timer in the email to create a sense of urgency.
Reference: https://www.klaviyo.com/blog/valentines-day-marketing-ideas