So what is Google Shopping?
In essence Google Shopping is a specialized part of Google, where users can discover and purchase products from local businesses and other online retailers. As Google itself notes, “When you use Google Shopping, you’re browsing products from advertisers and sellers who have chosen to feature their products on Google Shopping.” Merchants accepted into Google Shopping generally are seen as higher quality than brands that might not make the cut.
Google Shopping is a great way to drive more sales and grab a larger part of the market share pie in your industry. Having your products listed on the Google Shopping tab is often an immediate trust builder. Because you have to be accepted into the Google Shopping platform, not every brand or product will be listed.
As with traditional Google Ads SPF can help you and your business capitalise on this lucrative platform. We can assist with everything from set to running paid advertising through Google Shopping. With Google Shopping you can run targeted local inventory ads, or run a promotion for your best selling product, similar to Google Ads.
4 Benefits of using Google Shopping
1. Trust by association
One of the biggest benefits to a brand of joining Google Shopping is that your products and services will be seen alongside other big name brands (think Walmart and Target, for example) on the Google Shopping feed, which naturally gives your brand some authority. Because Google Shopping is by application, the quality of products and brands in the shopping tab tend to be higher. This of course doesn’t mean you’re going to sell as much as a big brand retailer might, but it does naturally provide strong social proof for online stores.
2. Better qualified leads
Unlike the traditional Google search, where users might not actually be looking to purchase anything as the result of their search, when a user goes to shopping.google.com that’s usually a sign they’re looking to make a purchase at that point or in the very near future. Getting exposure on Google Shopping can often lead to increased sales, simply due to the fact that those using Google Shopping are actively looking to purchase a product. Not everyone using Google Shopping will make a purchase, but in general users are more intent on making a purchase than a random individual browsing Google Search.
3. Designed with shoppers in mind
Another benefit of Google Shopping is the shopping tab interface was designed specifically to highlight quality product photos and product descriptions and make it easier for consumers to compare and contrast products. While the interface feels similar to the traditional Google Search, Google Shopping is optimized for images and quickly highlighting product features, especially when using the platform on a mobile device.
4. Excellent reporting and metrics with Google Shopping Ads
Another benefit of Google Shopping is that Google has really invested in making reporting and metrics easy to track when running Google Shopping ads. Google ultimately wants the businesses accepted into their platform to succeed, as that means users are being exposed to quality businesses and products. While Google Shopping is a newer product of Google’s, many businesses are seemingly getting a very high ROI from investing in the platform. Although different from Google Ads the overall process is quite similar.
Getting started with Google Shopping
If you think that Google Shopping is something you or your business would like to explore then get in touch with us and we can help you through the process