What is Branding?
Branding is the process of creating an identity for a company in the mind of a consumer. Branding is made up of a company's logo, visual design, mission, and tone of voice. SPF are brand design experts. Our branding can ecorporate building a website that describes what you offer, designing ads that promote your goods and services, selecting specific corporate colors that will be associated with your company, creating a logo, and featuring it across all your social media accounts. That is, we are shaping how and what people’s perceptions of your business are. And what your customers say about your brand is the reality (not what you’d like them to think). It’s the impression that pops into their minds when they hear your business’ name. It’s based on a feeling they have that is founded on their experiences they’ve had with you, good or bad. We work closely with businesses to undersatnd their ethos, values and customer bases to ensure we create brand identities that create excellent first impressions and keep your customers coming back time after time.
Branding Benefits
According to Jeff Bezos, “your brand is what other people say about you when you're not in the room”. A good brand requires a lot of creativity and research so it is worth investing in people that will do the job properly (cough, cough...). Studies show that 89 percent of shoppers stay loyal to brands they share similar values with. Good branding comes with a whole host of benefits including:
- Customer Recognition
- Customer Loyalty
- Consistency
- Credibility
- Edge over Competitors
- Brand Equity
If you are looking to brand or re-brand your business then don't hesitate to get in touch. At SPF we have had the privilege of working with lots of fantastic businesses, creating bespoke, beautiful branding. To checkout our past work view our portfolio here.