The Why
As a small business retailer an email newsletter should be an essential part of your overall marketing strategy. It is something that can help you make sales down the line. For example say someone visits your website but finds your product too expensive, they might be persuaded by a discount delivered to their inbox. A forgetful browser can be reminded of your product through a targeted email campaign. A potential buyer who needs more information can learn your company’s story through weekly sendouts before finally hitting Buy. By capturing the email of a prospective customer, a purchase delayed today can be deferred to tomorrow.
Having multiple touch points is vital for growing a relationship with your customer base. We live in an age of social media and while the likes of Facebook and Instagram are excellent for speaking to your audience as a whole, they are a hosted platfrom and impersonal. That is where the marketing newsletter comes in. The newsletter is a way to reach your client base and speak to them on an individual basis. The language you use can be different and it can help to make the customer feel a deeper connection to your brand/business.
There are many benefits that come with email marketing, the ability to easily target audiences is among the greatest. Say you have a percentage of your customer base that have made a 1 time purchase and have been dormant for the last year, you can send out an email with a discount code to this specific segment of your audience and entice them back in. You can reward your most loyal customers in much the same way. Automatic triggers can be set up to welcome customers to your email base when they sign up for newsletters as well as sending them reminders about abandoned carts and so on. The possibilities are really endless and email marketing can be used as and how you see fit, allowing you to create the relationship you desire with your customer base.
The How
There are several email marketing and newsletter platforms available, some are free to use and some charge a monthly fee. There are pros and cons to all of these platforms and SPF can help you find the one that works best for your business. SPF are not only are we Mailchimp Experts but we have experience with Marsello, Klaviyo and Shopify Marketing. So whether your aim is to send out a bi-monthly newsletter update or to help drive revenue in your online store then we can help you to achieve those goals. From template design to training you to use the platforms effectively, SPF can help you to start interacting with your clients in a polished, professional manner.
For more information get in touch today.