Most entrepreneurs understand that driving repeat business is critical to their company's success, however the growth opportunity some entrepreneurs miss is they neglect a customer as soon as they’ve completed their order. In fact, 33% of shoppers say that they wouldn’t buy from a brand again after just one negative experience.
If you’re looking to build sustainable growth, you have to shift your focus from acquisition to retention and scale your efforts across the customer lifecycle. The key is measuring Customer Lifetime Value (LTV), defining your best customers, and creating an engaging brand experience for them.
At SPF we can help you to create engaging customer journeys from acquisition using social media, google ads and SEO to retention using platforms such as Mailchimp, Marsello and Klaviyo to engage with repeat customers, making them feel valued and part of a larger community. The importance of making a customer feel valued and connected cannot be undersated.
We are Mailchimp Experts. What does this mean? Mailchimp is an all in on marketing platform that can integrate with your online store. This allows us to create you targeted automations that can engage with customers when they interact with your store, for example when they purtchase a product, abandon theirt cart etc. Once they have made a purchase they are added to your customer database and this will allow you to contact them in the future, sending them promotions and discounts, news and product releases... The possibilities are endless. The benefits are huge as you can convert those 1 time shoppers to a potential lifetime customer who loves what you are about and comes back time and again.
To find our more about setting up Mailchimp, Marsello, Klaviyo to help you with your customer journeys then just get in touch.