Why use Facebook for advertising?
With so many options, deciding where to spend your marketing budget can be difficult. At SPF we are big fans of the Facebook advertising platform and the unique opportunities it presents to both reach a broad range of potential customers and your existing client base. Here are our top reasons for advertising on Facebook:
1. Driving traffic from an active and engaged user base
Facebook is a place where we connect with family and friends and however much we try and deny it, it is super addictive! Facebook reportedly has a crazy two billion active monthly users, and those users spend more time on Facebook than on any other competing social networks. In addition, Facebook owns both Messenger and Instagram, two other popular mobile apps accessible to Facebook advertisers through its advertising platform. That’s a lot of active, engaged traffic to drive to your landing page or website.
2. Target customers based on demographics, interests, and behaviors
Facebook is designed for sharing personal updates and information with your network, such as vacation photos, new songs you’ve discovered, and relationship statuses. All the likes and connections made on Facebook and Instagram create detailed user profiles advertisers can tap into through targeted ads. Facebook advertisers can match their products and service against a long list of users’ interests, traits, and behaviors, resulting in a higher likelihood of reaching their ideal customers.
3. Generating brand awareness
Most businesses have a Facebook and/or Instagram business page they use for connecting with their fans and customers on social media. When you decide to use paid ads on Facebook and Instagram, you can opt to have them come from your brand’s social pages. This often results in increased brand exposure and new followers for your company, which can result in more conversions.
How to make Facebook Ads?
That's easy, leave it to the proffessionals! Through years of aquired experience we know what works and what doesn't. For more information don't hesitate to get in touch: