Creating the right content and creating meaningful connections with customers and clients is ultimately increasing sales. At SPF we are experts in the field of content creation, we work with you to create brand appropriate content to achieve the specific goals you have set.
Step one in this process is coming up with a content plan, a strategy. The strategic side of content and having a plan in place is essential. Without a content strategy you run the risk of over exposing certain aspects of your business whilst not hitting home where it counts. A content plan and marketing strategy paints a clear path for your business going forward, it also shows where you have been so you don't end up repeating yourself. With a single content plan for your entire business you can refer your staff back to the plan so everyone is on the same page and working cohesively, moving in one direction as one.
The relationship between content and sales.
Content ranges from images and text on your website to Instagram stories, Facebook posts and Youtube videos, finding the appropriate channels for your business is vitally important. The content channels and relevant platforms will depend entirely on your business demographic. We can help you to understand your target audience better and provide content that is both appropriate in subject but also in location. So where your customers interact with your content is important but what can be more important is what people can take from it. Great content builds trust and moves customers towards conversions not because it flashes or features loads of bright/pretty colours but because it offers them something that they can identify with, morally or emotionally. Uncovering what’s ‘of value’ to your customers is what good content strategy is all about.
The main goal of content creation is to turn those random individuals who are exposed to your brand on a social channel into potential customers who begin to identify with and trust your brand. This not only leads to sales because they’re passionate about the products you make but it means that they advocate what you do as well; making them more likely to share it with their friends and other like-minded people.
Knowing what your customers want and how to deliver it.
Taking the time to understand your customers is key to coming up with appropriate content. At SPF, our marketing team uses real data and analytics to gain insights into the markets our clients operate in. This allows us to tailor a strategy based entirely on your customer habits. For example they may be first time viewers of your website who could benefit from general brand exposure or they could be a long standing customer who needs to be rewarded for their time with you. This data and information lets us identify where your customer wants, need or expect content. It lets us determine everything from the kind of message they receive to the time of day they receive it. This knowledge of your customers allows us to help you reach the people you want to reach at the right time at every stage of their journey with you.
Let's work together.
No matter the size of your operation, we can help you. If you want to know more or would like us to work together with you on a brand/content plan then don't hesitate to get in touch.