Facebook is the biggest social media platform in the world with more than 2.5 billion users worldwide. If you aren't advertising your product on Facebook, you should be. With Facebooks many and varied options for audience targeting it has never been easier to create ads and get them in front of the people most likely to be interested in your products. One of the most underutilised options for targetting specifc customers is Facebooks "custom audiences" feature. This powerful tool lets you retarget people who have already interacted with your business, people who have already visited your store and website.
The more you know about the people you’re advertising to, the better your ads will perform. When you market to a Custom Audience, you know exactly who is seeing your ads, and your messaging can be targeted with laser-like precision. This will help you increase your conversion rates and get a better return on investment.
How SPF can help you make the most of Custom Audiences
1. Grow your Facebook audience
We can help you to grow your social media audience in turn your business audience. We create a Custom Audiences comprised of people who’ve signed up for your email list (something else we are great at) or visited your website recently, then we take that Custom Audience and create and run ads that encourage those same people to follow your business on Facebook.
2. Upsell existing customers
Custom Audiences can be used to create a list of people who have already purchased something from your online store. This is super useful if you are trying to sell one product or range in particlar as you can target these people and offer them related products or accessories. Using a special time-sensitive promotion will encourage them to take action right away.
3. Target people who abandoned their carts
We've all been there, halfway through checking out an item we really wanted when a nearby child throws up or your bus arrives, whatever the reason we abandon the cart, not beacuse we wanted to but because we were too busy. With Custom Audiences you can follow up with these people quickly with a targeted Facebook ad before they forget or, worse, buy it somewhere else.
4. Sell to active subscribers
In this day and age people don't just go websites and buy something on the first visit. People are more aware of buying from responsible brands and usually want to get to know the company before they make a purchase.
That's why its is super hard to sell to strangers on Facebook. So with Custom Audeinces you can get around this and improve your conversion rates by selling to active subscribers—the people who’ve not only subscribed to your list but also actually open your emails. Not only have they heard of your brand, they like it enough to subscribe to your list and regularly read what you have to say. And the good news, the strangers I talked about earlier may also decide they love your company so this list of active subscribers wil grow and grow!
5. Get feedback from customers
We all know how valuable market feeback can be. Some businesses pay a lot of money to have there products tested and reviewed. However with Custom Audiences getting feedback is now easier than ever and comes at a fraction of the cost. You can target customers who have bought your products and then run an advert that promotes giving feedback, this can be done in conjuction with an offer. Give feedback and save 10% on your next order etc.
6. Build your email list
Building an email list is a good idea for any online business. It’s the most reliable way to keep in touch with both active and potential customers. And while list building generally happens on your website, you can use Facebook too. By targeting people who have visited your website, you’ll get more email subscribers. Website visitors already know you, so they’re more likely to sign up than complete strangers.
For more information on Facebook Advertising or Social Media Management feel free to get in touch and speak with one of our Social Media Experts for advice on the best solution for your business needs.