Business succes is driven by more than justa good website or online store. To get your business out there, you need to market your brand and website to drive traffic, which should ultimately lead to more converisons.
This is where digital marketing comes into play. SPF specialise in creating effective digital marketing that will generate a buzz around your company and products, earn trust from your audience, and push people to your online store or website.
So what is Digital Marketing?
Digital marketing is essentially the act of promoting a brand, product, and/or service through paid and organic online campaigns, and encompasses pretty much any online promotion of your business. More than three-quarters of businesses actively use marketing campaigns to promote their brands. The most common marketing goals for those businesses include increased brand awareness, sales, engagement, leads, and revenue—all of which can be achieved with a digital marketing strategy.
Digital Marketing for B2B
B2B digital marketing is the act of promoting your products or services to other businesses or organizations. The most common digital marketing strategies for B2B brands are email marketing and social media marketing, but many are looking to branch out in 2023, with 71% planning to invest in influencer marketing and 91% of B2B brands using YouTube to invest further this year.
Digital Marketing for B2C
B2C digital marketing promotes a product or service to a consumer rather than another business. Ecommerce brands usually fall into this camp, using tactics like social media marketing, paid advertising, and SEO (search engine optimization) to capture the attention of shoppers who are researching products.
Why is Digital Marketing important?
Today’s competition means it’s impossible to stand out without using multiple strategies to attract and nurture potential shoppers. Digital marketing can be the catalyst for getting your products in front of the right people, but that’s not the only benefit. Digital marketing can also help you:
- Focus your marketing efforts. It can be tempting to throw spaghetti at the wall and see what sticks. But a successful digital marketing strategy requires an understanding of your audience so you can serve them the right content on the right platforms at the right time.
- Compete with bigger businesses. Organic strategies like social media marketing and SEO can help you stand out against big-name brands that have millions of dollars to invest in advertising.
- Optimize your marketing investment. Tracking and analyzing the results of your digital marketing strategy will help you identify where you’re having the most success. You can use this information to optimize your efforts, decrease the cost of new customer acquisition, and make sure you’re putting your money where it matters.
- Measure your progress. A thought-out digital marketing strategy will give you key insights into how well your campaigns are performing. Make sure you set goals and track your KPIs to determine how well your efforts are paying off.
- Improve your conversion rate. More conversions mean more revenue. Digital marketing not only attracts shoppers, but educates them on why they should buy from you and ultimately guides them toward a sale.
How we can help with your Marketing Goals for 2023
A well-rounded digital marketing strategy encompasses multiple channels. Generally speaking, most brands use a combination of social media, email, and SEO, among others. The specific channels that work for your brand largely depend on your target audience, your budget, and your business goals. At SPF we work with you to develop a strategy that is right for your business. This could include:
Social Media Marketing
Social media marketing allows you to engage with existing customers and build relationships with new ones. Social media is a collective term for the major platforms like TikTok, Facebook, and Instagram. Some of the main social media marketing platforms we specialise in include:
- Facebook, with its 2.96 billion monthly active users
- TikTok, with 1.53 billion monthly active users
- Instagram, with 1.28 billion monthly active users
- Twitter, which has 41.5 million daily active “monetizable” users in the US alone
- Pinterest, which reaches 431 million monthly active users
- Snapchat, with a total of 363 million active daily users
Email Marketing
Email is a prominent digital communication tool for businesses. And according to research, email usage is on the rise. About 4.37 billion people use email, which is predicted to rise to 4.73 by 2026. However, there’s increasing dissatisfaction with branded emails—which means there’s more opportunity for the brands that do it well.
Emails can be used to send a mix of promotional and non-sales content—newsletters with helpful content about how to use your products, exclusive discounts for your email list, early announcements, and access to special sales and affiliate programs. SPF are experts in email marketing with wealth of experience with platfroms such as Klaviyo, Mailchimp, Marsello and Shopify Email.
SEM and SEO
Search engine marketing (SEM) and SEO marketing aim to increase your website’s visibility through online search engines. SEM refers to paid tactics, while SEO refers to non-paid efforts. To fire up your SEM, SPF can help your run pay-per-click (PPC) display ads and Google Shopping Ads through the Google Ads dashboard, targeting specific keywords for queries in your chosen locations. Your budget may vary depending on your goals and keyword competition, but there’s always an option for every budget.
Whatever your requirements SPF can help kickstart your digital marketing campaigns.
Pay Per Click
Pay-per-click (PPC) is an advertising model where you pay for every click on your ad. It’s also known as the cost-per-click (CPC) model and is most prominent on Google, Facebook, and Instagram.
Much like SEM, you set your budget and create the ad visuals. However, while SEM shows your ad to people who have searched for a specific keyword, PPC ads are shown to consumers who match your target audience. There are multiple ad types to choose from, and features that let you guide shoppers to the promoted product page or allow them to buy directly through the social media platform.
Content Marketing
One of the most prolific types of digital marketing is content marketing. This is when businesses create and/or curate content, usually via a blog. In fact, more than half of marketers use blogs in their digital marketing strategy. Content is effective for building relationships with new and existing customers, generating awareness about your brand and products, boosting SEO, and establishing authority in your chosen niche. SPF have a team of experienced marketers who specialise in content creation. We can work with you or independently to create engaging, relevant content that your audience will love in a voice that is in line with your business and branding.
Affiliate Marketing
Affiliate marketing allows consumers and influencers to earn a commission for marketing and selling a company’s products. This is most commonly seen in tandem with influencer marketing, where the influencer gets a cut every time someone buys a product through their unique link. This form of digital marketing is a great way to get in front of new audiences and encourage your best customers to promote your products. SPF have expereince getting your e-commerce platform set up ready for affiliate marketing, loyalty programs and much more.
Remarketing
Remarketing, or behavioral retargeting, is when you market to people who have already interacted with your brand in some way. SPF can set up retargeted marketing campaigns that are informed and targeted based on your audience’s previous behavior.
Maybe you launched a collection of artist-designed mugs for your home goods business? A few months after the first project, you then collaborated with a different artist on a new mug design. We can help you to remarket to the people who purchased your first artist-designed mug, knowing they already have an interest in this type of product.
The SPF marketing team are industry leaders and can help grow your business online.