More than 1.25 billion people consume video on Facebook every month, accounting for almost half of the time people spend using the app. Video and Facebook are a match made in heaven—one your ecommerce brand can capitalize on by running video ads on the platform. Use them to capture a viewer’s attention and divert potential customers to your online store.
Why your business would benefit from video ads
Videos naturally lend themselves to tutorial content. Customers can see someone else interacting with a product, helping them overcome a huge barrier of online shopping: not being able to see the product in the flesh. (It’s the driver behind 22% of all ecommerce returns.)
“With today’s busy consumers, they simply don’t have time to read through your offer or click through to your website. However, they are more likely to watch engaging videos.”
Facebook’s 2.6-billion-strong user base likely has a large overlap with your potential customers. Select the demographic who’d be most interested in your product and educate them—how to use it, what it looks like, and why they need it—through an engaging video.
No wonder almost 60% of marketers say video ads outperform single images on Facebook.
“By using striking visuals and sound, video captures our senses in a way that no other ad format really can—which is why making use of video ads on social channels has been proven to be hugely beneficial for engagement metrics.”
So if you would like to dive into the world of Facebook Video ads then get in touch today.