As far as social media marketing channels go, Instagram has been a major power player for a while. And that’s particularly true for ecommerce businesses that get access to a visual-focused platform with enthusiastic followers and high engagement.
Why use Instagram for marketing?
Instagram is a staple of many small businesses’ marketing campaigns. And for good reason. It has a large and diverse audience of over one billion monthly active users and 500 million daily users on Instagram Stories that are happy to engage with brands, resulting in high engagement overall.
Research and case studies have demonstrated these benefits clearly, finding that they can translate directly into sales and leads.
- Nearly 11% of US social media users shop on Instagram
- 130 million people tap on Instagram Shopping posts every month.
- People are using Instagram earlier in the buying cycle, with 81% using the social media platform to research products and services.
- 80% of Instagram users follow at least one business profile, and 72% of users say they’ve purchased a product they’ve seen on the platform.
- Around 62% of people say they have become more interested in a brand or product after seeing it in Instagram Story.
People are happy to follow brands on Instagram, and they’re actively discovering and purchasing products on the platform. That’s a big win.
Also worth noting is Instagram’s continued efforts to embrace commerce.
Instagram ads see excellent results and offer high engagement. Shopping on Instagram streamlines the Instagram sales process. Business profiles with over 10,000 Instagram followers can add Swipe Up links to Instagram Stories to drive traffic directly to their site, something that was otherwise difficult to do on the platform.
Getting Started
If you are interested in selling on Instagram then reach out to SPF and we can coach you through everything from setting up an instagram business account to integrating with shopify and creating your first adverts and campaigns. For more information get in touch today.