With an estimated 130 trillion webpages identified by Google, how do you get a look in? Search engine optimisation (SEO) is all about providing internet users with the best experience and maximising your ability to be seen. Sounds easy right? Well like most things, money matters and more often than not the first page on Google can be taken up by big companies who are able to push lots of dollars a day into Google adwords. So how you may be wondering do small businesses get a look in and not end up 3 pages deep on Google?
How SPF can help you achieve results for your small business:
Search engine optimisation is about putting your site's best foot forward when it comes to visibility in search engines, but your ultimate consumers are your users, not search engines. The continually-evolving Google algorithm considers around 200 factors when deciding which pages to list in the search results – including when your page was last updated, original content, image tags and meta-descriptions. Google 'robots' continually crawl sites and store information about every single webpage, ready to be called upon when a search term is used. So the key is to make your site a favourite with the Google robots.
We can influence these 'robots' by using Keywords, labelling images, creating fresh content and writing relevant page titles – there are numerous ‘hacks’ that we can use to help optimise your website for search. Most of these are simple and don’t incur a daily cost like adwords do. However improving SEO is a long game and things won't change overnight. Google loves fresh, relevant content and this takes time and persistance. Once we create you a bank of interesting, unique content it also becomes shareable, and other websites may even link to it, these are called ‘inbound links’, these are Google robot gold.
SPF focus on making your website relevant, up-to-date and customer-friendly. Not only will this help boost your Google rankings, but it will provide a better experience for your customers and prospects.