If your website doesn't give the best first impression of your business then you need to fix it. On average a customer/client will form an opinion about your business within the first few seconds of being on your website so you need to convey what you do, why you're different to the competition and why a prospective customer should choose your company in a clear and concise manner, all whilst looking great. At SPF we specialise in creating these first impressions. Here are a few of the most important things to consider when creating content for your homepage:
- Does your homepage tell visitors what you do, in the most simple and straightforward way? And does it do this without resorting to jargon, abbreviations and technical language that the average joe won't understand? If you can explain your vision and values to someone visiting your website in simple terms, you stand far more chance of both a) engaging them and b) converting them into a customer.
- Your site should include an 'About Us' section to explain who you are as a company and what your core values and expertise may be. Your site can be fantastic in every respect but if there is nothing tangible or engaging about your businesses story then it makes it harder for prospective clients to connect with you. Customers will always choose a company that resonates with them over a characterless organisation. Put yourself into your target demographics position, what would you want to know about your business before you made any commitments?
- Does your site quickly explain what products and/or services you deliver? Make it easy for customers to find your products/services without having to click through multiple pages just to make a purchase. User interface is incredibly important and having an easy to navigate website with a short customer journey is vital. SPF are experts in creating menu structures and call to action sections that will increase the chance of converting visitors.
- Is it easy to purchase your products/services? If you run an ecommerce site the online sales process needs to be easy, quick and intuitive to use. Is the process of signing up and paying as seamless and hassle-free as possible? Do you provide multiple payment options, so customers can pay how they want? Can customers track their purchases with the delivery partner to ensure they get their goods on time? We can help streamline your payment processes, making it easy for customers to get what they want and not be put off by a clunky checkout process.
- Can people contact you or book a time for a meeting? If you’re a service business, you’ll likely want people to contact you directly so you need to make it simple for someone to book a meeting time or have a contact page/form that performs well. Using providers such as Calendly allows customers to book in a suitable time by consulting your team’s online diary. This makes everything easier for everyone involved.
With so many customer relationships starting online, it’s never been more important for your business to have an effective and highly engaging website.
Contact us today to start your online journey.