So you’re running a successful store. You’ve nailed your inventory, you’ve got a healthy amount of traffic, and your customers are raving about your products. Job done right? Well not necessarily...
Despite a decent conversion rate you could still be missing out on a huge amount of sales, how do you ask? Through shopping cart abandonment.
Nearly 88% of online shopping carts are abandoned before the customer completes a sale, crazy huh! That implies that your sales numbers may only be one-tenth of what they could be. At SPF we have the know how to help you recoup some of these missed conversions.
Now, it may not be possible to persuade all cart-abandoners to go through checkout and triple your sales. Some customers may have never had the intention to purchase in the first place. But it’s worth putting in the effort to resolve as many lingering hesitations as you can.
How does SPF recoup your lost sales?
SPF are experts in email marketing strategies and we can craft alluring abandoned cart emails that are sent to customers who have added products to their cart but failed to check out.
It's a remarkably effective customer retention tactic. In fact, a recent report from Klaviyo reveals that businesses using cart recovery emails earn back 3%–14% of lost sales, with an average revenue per recipient of $5.81. This number alone doesn’t sound striking. But multiply that by thousands of abandoned carts over a year and it’s clear abandoned cart emails can earn you more revenue.
These emails remind shoppers of what they left behind and encourage them to return and complete the purchase. You can customize abandoned cart emails with coupon codes, product images, CTA buttons, and more to get people back to the checkout page.
If you would like to know more or if you would like SPF to help set up and design your abandoned cart emails then don't hesitate to get in touch with one of our team.