SEO has come along way since the early days and is now vital if you are wanting to attract visitors to your online store or website. To rank first in a Google search result, your store's content needs to match a potential visitor's intent. Optimizing your site for SEO can feel intimidating and tedious, but SPF are here to help you.
So what is SEO?
Search Engine Optimization or SEO in simple terms means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business. Search engines such as Google use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query.
Why is it so important?
According to Wolfgang Digital online stores can expect 35% of total traffic to come from search engine results pages and 33% of revenue from this organic traffic making it the marketing channel that can produce the highest traffic and revenue. If you don’t have an SEO strategy for your store/website, you might be missing out on traffic and revenue. Although generating organic traffic takes time (less if you get SPF to do it), it should eventually become your best acquisition channel which makes its costs sustainable. Putting work in to increase organic traffic through SEO may cost you time and effort, but its compounding effect makes organic traffic the best value for money channel to produce customers. SEO should never be an afterthought even though the return is not immediate.
What next?
The next step is to get in touch with our marketing team here at SPF and we can advise you on what the right move is for your business moving forward. You can get in touch with us here.