How to create a Youtube Channel:
- Sign in to your Google account (or register and sign in if you don't have one).
- Go to https://www.youtube.com/
- Create a new YouTube channel using your Google account.
- Navigate to the Customize Channel page.
- Add Basic Info to your channel for discoverability.
- Upload branding elements to your channel.
- Customize your more advanced layout options.
- Add videos and optimize them for search.
Why you should be using Youtube as a marketing tool:
Video content accounts for over 74% of all online traffic, or that over five billion YouTube videos are watched every single day! That's a huge amount of people all on one platform so to not take advantage of that would be crazy! Beyond targeting viewers, YouTube allows you to target ads on specific channels and videos. With some research, you can place your ads on popular videos that will be seen by a relevant audience, extending your brand reach even further.
What really sets YouTube apart is that it can use contextual placements to show your ads on specific videos, channels or websites. In other words, it places your ads where it will most likely attract an audience with high conversion potential. This allows you to target high-intent users at various stages of the buying process. You could even place ads on competitor videos and steal their leads! Youtube uses a special form of tracking called 'Affinity Audiences'. By targeting affinity audiences, you can ensure your ads reach people who have already demonstrated an interest in specific topics linked to your business. You can also target in-market audiences which include people actively researching products and services like the ones your brand offers.
What SPF can do for your business:
We can do it all. From filming and editing video content that you can use both on social media, youtube and your website all the way through setting up your Youtube adsso they reach the right people. If you are interested in having SPF create you some eyecatching video content then just give us a call on 03 688 4068