With the rise of marketing software and paid advertising, it's no secret that social media platforms aren't only a place for mutual connection and sharing among peers — they've also grown into a place where companies can build a brand. Marketing campaigns on social media can expose companies to expansive audience members that could turn into leads.
In fact, LinkedIn, a social media platform for professional engagement, has 303 million monthly active users.
Why you should be using LinkedIn.
1. Improve brand reputation and awareness
LinkedIn is an great platform to increase your online presence. LinkedIn have said that more than two professionals are signing up on LinkedIn every second! On LinkedIn businesses have the opportunity to network with an increasing number of interesting contacts not just friends and followers. Using the different personal and group features in LinkedIn, companies and the people representing them can all improve their visibility and credibility, both as individuals and as a brand.
2. Grow business interest and traffic
One of the strengths of LinkedIn that is not often mentioned is its power in link building and traffic driving. Just as other social networks do, LinkedIn has a social sharing button that enables you to share content in your status updates (which are visible on the homepage) and in LinkedIn Groups (communities) you are a member of. This works especially well for business-related content and can lead to viral effects. Business content often gets shared more often via LinkedIn than via Facebook.
The fundamental idea behind content creation is to gain visibility and attract users to your brand organically. There are plenty of components in that equation, of course, but LinkedIn ought to be one of them. When you and your company are active on the platform, prospective customers are more likely to find you, especially if you’re frequently discussing subjects of pertinence
3. Generate leads
LinkedIn is one of the best networks to generate leads on. An effective content strategy isn’t just about reaching the right people — it’s about reaching them in the right context. This is can be a major challenge for B2B marketers operating in the social space, because typically people aren’t seeking out professional content while leisurely scrolling through their personal feeds. But on LinkedIn, discovering useful professional content is the reason many members log in.
The emphasis here is on being “useful,” but ultimately LinkedIn is almost always a superior setting for reaching buyers and decision-makers in a relevant way. This helps explain why the platform drives 80% of B2B social media leads. When it comes to demonstrating thought leadership, LinkedIn is one of your best bets for gaining authority in your niche, with a large number of engaged executives, influencers, and others serious about honing their craft and learning new things.
By giving answers to questions on LinkedIn, you can demonstrate know-how. If your solution/answer, in the form of a response to a question, is what potential customers are looking for, they will initiate a contact.
4. Diverse Content
Today’s content marketing strategies need to include various different forms of material, ranging from written posts to infographics to videos and beyond. Organic and paid reach should each play its part. You can easily incorporate all of these different styles into your content mix on LinkedIn, especially now that their native video functionality has arrived.
5. Analyse
One of the most important elements of a marketing strategy is ongoing measurement and optimisation. No matter which tactics you’re using, you can almost always improve on them. Through LinkedIn you’re able to access a wealth of analytical tools so you can track who is interacting with your content and how. Test different images, headlines, copy, and more to finetune your approach with data and keep things moving forward.
Now what?
Attracting an engaged audience on LinkedIn requires you to craft compelling content. That's where we come in. At SPF we know how to create target specific posts and ads using a whole range of mediums, from videos to animations and static images. If you are interested in setting up a LinkedIn account for your business and want us to handle content creation and interactions then don't hesitate to get in touch.
Contact Us
Article soure: business.linkedin.combusiness.linkedin.com