If you are a business of any variety then you should be taking advantage of the astronomical number of Google searches today. Take advantage of Google Ads and grow your bottom line, starting today!
Why should you use Google Ads?
1. Google's MASSIVE reach:
In 2016 Google estimated that it processed 2+ trillion searches a year year. That’s over 5 billion searches per day!
If you haven't been living in Middle Earth for the last 20 years then chances are you have used the internet, chances are you’ve Googled the answer to something so you know how it works. People use Google when they need the answer to something, when they want to buy something, when they want to look at pictures of cats. People use Google for EVERYTHING. Among these are people looking for solutions to problems that your business can offer. And if you can help them find the answer, even if it’s with an advert, they’re more likely to choose you than your competitor.
2. Targetting capabilities:
Simplified Google Ads work by bidding on broad keyword search terms like “jewellery" or "electrician". Bidding on keywords will show your advert to protential customers at earlier stages of their product/service searching process.
You can also target more specifically by bidding on what is know as 'long-tail keywords'. These consist of search terms like “marketing specialist south canterbury.” These generally are less expensive, but they’re worth it for capturing the attention of people who are looking for exactly what you offer. Typically people looking for a specific service or product are more likely to grow into a conversion.
3. Customer Intent:
The biggest difference between the people you’re reaching with Google Ads and the people you’re reaching with other forms of advertising is their intent.
For example how often are you on Facebook looking at friends holiday photos, funny videos and posts when you get an advert? It's jarring and often annoying that's because when people are using Facebook or Youtube they aren’t looking to be advertised to. They’re not looking for solutions to the issues that plague their everyday lives or the dress they want to buy their sister for their birthday. They’re looking for family updates and some time off from their busy lives. And when you advertise to someone who doesn’t want to be advertised to, there’s a chance you get tuned out.
On the search network, though, you’re not advertising to people who don’t want to be advertised to. You’re advertising to people who are looking for something specific. And when your ad appears, it helps them find the what they are looking for instead of interrupting their online browsing experience.
4. Build Brand awareness :
Often when people hear “Google Ads,” they think mostly of driving traffic through pay-per-click ads on Google results pages. But, Google’s ads are way more versatile than that. They can also be a great tool for building brand awareness — something that research shows is what the highest performing marketers prioritize. Reinforcing your brand name, personality, reputation, etc., are all necessary to build trust with your visitors. The more you repeat these things consistently, the stronger your brand becomes, and the more trust you earn with prospects. And trust is what will ultimately earn you purchases and loyal customers.
Through the Ads search network, even if potential customers aren’t clicking, they see your brand, your tagline, what you offer, and whatever else you use your copy and extensions to showcase. And through the Ads display network, you can even prioritize brand awareness by choosing to show your ad to more people. Than focus on clicks or conversions (more on bidding strategies in a bit.) Both strategies allow advertisers to reinforce their business’s critical attributes, and in turn, strengthen its brand.
Overview
Google Advertising is a tool that has something for businesses of all sizes with different budgets and different advertising goals. Different target audiences — most of whom have used Google at least once in their life to find the answer to a problem. So in a sea of seemingly endless searches — 2+ trillion per year — why wouldn’t you drop a bucket in to see how much revenue you could bring up?
At SPF we know exactly where and when to drop and pull up buckets, so let us help you increase your revenue with the help of Google Ads. For more information get in touch today.